Email spam filters are a real problem for small business email marketers. If you’re getting too many of your emails relegated to the spam folder, it’s time to make some changes. The list of criteria for what qualifies as spam is constantly changing, based in part on what recipients identify as spam with the “mark […]
AI bias can have negative consequences for businesses and their customers. Examples include a facial recognition software that misidentified images of minority people, and an algorithm that showed racial bias in diagnosing heart attacks. The most common cause of AI bias is a skewed or noninclusive dataset used to train or program an algorithm. To […]
Outdoor business signs are a critical component of your marketing strategy. They help people locate your business while enhancing the aesthetics of your building. There are many options available for exterior signage, so it’s important to select the right type to fit your needs. Here are some tips to help you choose the perfect exterior […]
