Outdoor business signs are a critical component of your marketing strategy. They help people locate your business while enhancing the aesthetics of your building.
There are many options available for exterior signage, so it’s important to select the right type to fit your needs. Here are some tips to help you choose the perfect exterior sign for your business.
Choose a Style
Exterior signs are an important part of your brand’s marketing strategy. According to a recent survey, 8 in 10 consumers said that they have entered a business or store based on its sign. That’s why it’s crucial to choose the right type of exterior signage for your business.
For example, you may want a high-profile, eye-catching storefront sign that highlights your brand’s values and image. This sign will attract new customers and reinforce your business’s reputation, making it a key piece of any successful business marketing strategy.
You can also make your sign pop by choosing dimensional lettering and incorporating lighting to highlight the text and design. This is a great way to stand out from the rest of your building’s facade.
A dimensional sign made of aluminum or acrylic can be highly attractive, while still maintaining an understated tone that’s easy on the eyes. You can have a company name, logo or even a custom message printed on the material for an impressive and professional look.
Another option is a lighted display that’s perfect for businesses with 24/7 visibility. It’s a brilliant platform for your logo and company name, and can be mounted to any wall in the building for added impact.
Using energy-efficient LEDs, these displays can be illuminated internally or externally to provide a bright shine that’s visible from any angle. Plus, they don’t add much electricity to your business’s bill and have great green credentials.
These displays are also a great way to raise brand awareness and encourage customers to visit your store, office or facility. They are an ideal choice for large businesses that need to stand out in a large space.
Many businesses are located in a complex or business park and need directional signage to help people find their way around. This helps them avoid getting lost and can help them find their desired destination without having to walk through multiple buildings.
If you’re not sure how to find the best sign for your business, you can always reach out to our team at American Marking Inc. They can give you some tips on how to select the right type of exterior signage for your needs and help you choose a style that will fit your budget and goals.
Determine Your Needs
The right exterior sign can make all the difference when it comes to getting new customers, solidifying brand identity, and providing clarity for current ones. With so many types of signs, it can be hard to know which one is right for you and your business.
The first step in determining your needs is to assess what you hope the sign will accomplish. Whether you want the sign to bring in more business or just advertise your location and services, you need to make sure that the design, style, materials, and purpose are aligned with your goals.
You should also consider the type of business you operate. If you run a restaurant, your customers may be more interested in contrasting colors that stimulate appetite or natural and healthy hues that encourage a healthy lifestyle.
Once you have a clear idea of what you’re hoping to achieve from your exterior signage, you can start shopping around for the best materials and styles. These can range from wood, metal, glass, and plastic–or a combination of materials–to produce the most impact.
Besides the style of your exterior signage, you’ll need to think about how it will be lit. Lighted signs provide a bright, welcoming glow that keeps passersby alert and informed of your hours of operation.
Your exterior sign can be designed to be illuminated day or night or with a digital LED Electronic Message Center (EMC). Both of these options can be used to help your signage attract attention and stand out from the competition.
You should also keep in mind the amount of traffic that your signage will receive. If it’s primarily foot traffic, you should choose a design that is sturdy and can stand up to the wear and tear.
The last thing you want is to spend money on an exterior sign that will fall apart within a year. This is why it’s important to find an experienced and reputable company that can produce a high-quality product that will endure.
Choosing the perfect exterior sign can be an overwhelming task, but it’s well worth it when it comes to your marketing efforts and overall success. The right team can guide you through the design process, material options, and final installation so that you end up with an exterior sign that will meet all of your communication goals.
Set a Budget
If you are planning on using an exterior sign for your business, it is important to set a budget before making any purchases. This will help you avoid any potential costs and make sure you get the best quality for the money you are investing. If you’re looking for affordable yet impactful signages, take a look at these neon signs for sale.
You’ll also need to consider the materials you choose for your exterior signage. For example, vinyl is an excellent choice because it is lightweight and easy to store. This material also allows for easy cleaning and maintenance.
Another thing you will want to keep in mind when choosing your sign is the weather conditions it will be exposed to. Signs can be damaged if they are exposed to rain, snow, or other harsh elements. Luckily, there are plenty of options when it comes to material for outdoor signs, so you can choose one that will stand up to whatever the environment throws at it.
Lastly, you’ll need to think about the design and style of your sign. The style you choose will have a major impact on how it looks. You can choose from a variety of different designs, including traditional, modern, and even abstract ones.
A sign that is well-designed can be an excellent way to market your business. It can attract customers, increase traffic, and build brand awareness.
It can also be an effective way to advertise special events or sales. You can find a number of ways to add flair to your exterior sign, from environmental graphics to digital printing.
If you’re looking for a more affordable option, there are plenty of options to choose from as well. Window graphics, pole signs, and channel letters are all great choices for a low-cost sign that can bring in a lot of traffic.
Once you have a plan for your budget, you can start planning your next steps. This will give you peace of mind and allow you to make the best decisions possible for your business. Plus, you’ll have a better understanding of how much you have to spend on the things that are most important to you.
Look for Experience
It’s no secret that your business’s exterior signage is a critical component of its overall look and feel. That’s why it’s important to choose the best possible sign maker for your project.
A good exterior sign maker should have a wide array of experience and a solid portfolio of work to show for it. You should also check out their website to see if they have any testimonials and to see what other clients are saying about them.
As far as choosing the best exterior signage goes, there are many things to consider, from size and style to material options. The right materials do more than enhance the aesthetic; they can also help your brand stand out from the crowd. Using high-end, durable materials like wood or metal can make all the difference between a mediocre sign and a stellar one.
If you’re going for a sleek, modern look, then think about incorporating a little lighting into your design. This is a great way to draw attention and enhance the color palette of your sign. You can use a simple backlight to illuminate your lettering or you could choose to go for a more dazzling lighting display, with a brighter option catching the eye of pedestrians and motorists alike.
The most important thing to keep in mind when it comes to choosing the best exterior sign is that your design should be a reflection of your brand’s personality. It should be eye-catching, enticing to your customers, and easy to read. Keeping these considerations in mind will ensure you choose the perfect sign for your needs and budget. The right sign will have your customers talking about your business for years to come.
